Dawn Brookes

Author

self publishing

Making a Living as an Author! It all began with a broken foot!

Genuine Thanks to Readers 

First of all, if anyone had told me when I published my first memoir as an indie author in August 2016 that I would sell more than a couple of hundred copies I would have been excited at the prospect. Three years on and I have sold over 25,000 books, mostly in the past year. I have my readers to thank for this and I am truly grateful.

I’ve moved over to using the term indie rather than self-published because I think it more realistically reflects the independent author as a complete business person. Many indie authors don’t sell more than a couple of hundred books but before we mock, many traditionally published authors sell fewer than 5,000 copies of a book and bearing in mind they receive pennies rather than pounds for each book sold, the majority would struggle to earn a living.

My Journey began with a broken foot!

The journey began in 2016 when I finished a memoir that I’d been writing for a couple of years. I broke my foot in three places while at work and ended up being unable to drive for eight weeks. Having worked in the NHS for around thirty-nine years, I was not used to sitting around and my friends all worked. I remembered the story I had started on the laptop and despite losing a large chunk of it when a hard drive was destroyed, I picked it up again to pass the time. The rest, they say, is history!

I published the memoir and went on a cruise to the Mediterranean. Naivety reigned supreme at the time, and after selling a dozen or so copies to friends and family, I realised there was more to being an author than I had ever imagined. I assumed that after all the hard work, I would put the book out there and the whole world would realise it was a bestseller! Not quite, but you get the picture.

Reinventing Myself

I had given decades of my life to the health service, and the time had come to do something I had always wanted to do – write. I was about to embark upon a steep learning curve because being an author – traditionally published or indie – involves so much more than writing. 

Still, the first task is to write something that others might want to read and then to keep writing and this is what I did. In 2016 I produced the first memoir and then in 2017, a second memoir, and a couple of children’s books. 

Last year, I wrote my first novel, the first in a cosy mystery series with a second published later in the year and a third earlier this year.

In addition to this, I wrote two more children’s books. Danny the Caterpillar and Gerry the One-Eared Cat are among my favourite children’s books….

My children’s book listings can be found here.

Learning Curve

Whilst Amazon has opened up a new and exciting world for the author who wants to maintain control of their creative work, with over 5 million books on the platform it is a monumental task to get a book noticed. One has to delve into research and marketing to find out what is required to make a book get noticed.

To sell books, firstly the book needs to be worth reading and then an author or publisher must learn a multitude of other things. 

Skipping over the steps involved in writing and producing a high quality book such as drafts, editing, beta readers, professional editing and proofreading, there follows many other factors required in order to sell books and keep them visible.

Reviews

The bane of many an author’s life is the need for reviews. Reviews are required for social proof and they may also be responsible for triggering Amazon’s algorithm among other things in order to make books more visible.

When I buy a product, I check the reviews beforehand and like to see at least twenty or thirty reviews to inform my purchasing decision. They don’t all have to be five star, in fact, if they are I am suspicious that they may not be genuine. You get the picture? People who buy books are the same, they want to see that other readers have enjoyed the book, of course not everyone is going to enjoy a book, so the first thing an author needs to develop is a thick skin. It is devastating when that first 1 star review comes in, but as long as the majority of people like the book, its easier to live with the negative reviews. That said, its hard to get reviews in the first place.

Numerous sources suggest that only 1% of purchasers review a book on Amazon and less than this if the book is offered for free. A new author therefore needs to sell 100 books at least to get 1 review. I never reviewed books until I became an author because I didn’t understand the importance, I now review the majority of books I read, and I read a lot.

If you read a book and enjoy it, please leave an honest review for the author, if you don’t enjoy it, please remember there’s a person at the other end of the spectrum and at least try to say one positive thing if you can. I used to teach on a post-graduate course and I gave a feedback sandwich: starting with the good, adding in the areas for improvement and ending with more good! The feedback was still honest!

Marketing

Blood, sweat and tears have gone into producing the initial manuscript and getting the book out there, so be patient with the new author (and the not so new)! I think every author is guilty of the “buy my book” syndrome, particularly when it comes to social media. This is mainly down to over-enthusiasm and can also come from desperation!

Social media is a free platform and authors, I’m ashamed to say, myself included, can get a bit carried away. If they don’t learn they will either lose their Facebook friends, or develop a lot of other author friends who are in the same boat but are never going to buy their books!

I have now separated my social media into business and personal. I do still post the occasional ‘good news’ story or special offer but I don’t want my friends to get ‘heartsink’ whenever I post anything! I have a Facebook page dedicated to my work as an author for those genuinely interested in my writing, and here, I would still rather engage with readers than constantly market to them.

Paid marketing is actually the best route for getting a book seen by more people and Amazon, Facebook and others offer marketing platforms to authors. As the majority of indies sell more eBooks than paperbacks, I had to learn not to overspend and discovered terms like Return on Investment (ROI) to make advertising pay.

Results

Up to the end of May 2019, I have sold in excess of 25,000 books and have finally moved into profit during the 2018-2019 tax year. 

Over the past two months I have had over half a million page reads through kindle unlimited and over 2.5m since 2016.

For a full list of my books, please visit my Amazon author page.

What Next?

I continue to publish my books as audiobooks in addition to print and eBook, and Killer Cruise is currently in production. A Cruise to Murder and Deadly Cruise are already available as audiobooks. If you’ve never listened to an audiobook, you can try any one of mine for FREE for 28 days by joining audible. If you find it’s not for you, just cancel before the 28 days are up.

I am working on the fourth book in the Rachel Prince Mystery series, Dying to Cruise will be launched in the summer of 2019. I am also working on a third memoir. 

Last month, I was approached by a small publisher with reference to producing a further memoir and negotiations are still underway.

I think I can safely say that although I still have much to learn, I have reinvented myself as an author following a successful nursing career that spanned four decades.

7 Habits authors should develop in order to become better writers

Posted on 15th May 2017 inIndie authors, Writing for authors

7 Habits Authors Need to Develop in order to become better writers

Introduction

Successful authors are like successful people in all areas of life, they do things in common that contribute very much to their success. So how can we learn from such authors in order to help with our own success? This article will suggest 7 habits authors need to develop in order to become better writers.

We can start by developing good habits. This article outlines 7 good habits that potential authors may find helps them break through writing barriers.

Habit 1: Write about something that brings out your passion

Whether writing fiction or non-fiction, it is important to write about something you are passionate about. Most successful authors have an emotional connection to their content or story. If you write fiction, it might be worth writing from a place of emotional familiarity. A genuine experience will come through in the writing that helps readers to connect with the story. If you are writing in the non-fiction genre, it is important to choose a topic you are passionate or enthusiastic about. A subject that you are knowledgeable about obviously helps and thorough research is required. Authors devote a lot of time to their writing, therefore you should include passion, sentiment and enthusiasm.

Habit 2: Step outside of your comfort zone

You can afford to experiment when you write. This is particularly true of fiction; you can develop characters that are blown up out of all proportion if you want to. The characters can go way beyond what you would do in real life and they can take risks. Your characters can make decisions that we would not have the courage to make in our own lives. After all, it’s not about what we would do, it’s about allowing our imagination to develop a character that enables our readers to take notice.

When writing non-fiction, it may be that for you, it’s time to speak out. Take a view and stand by it, presenting the case with confidence. It doesn’t matter if the view is controversial, in fact you may attract more readers by being controversial. People tend to listen to someone who is clear in their views. You can be brave in your writing and don’t be afraid of criticism.

Habit 3: Plan & Outline

Developing a plan is probably the most important part of writing a book. Planning is essential part of success. You will find it much easier to finish a book if you take the time to plan the story.  at The more planning you do, the more enjoyable and structured the writing procedure will be.

Whether you are self publishing or traditionally publishing, treat your plan as if you were having to write it for a publisher. Include chapter outlines and a brief synopsis of what each chapter will contain. If you are writing fiction include details about the protagonist and what their hopes and dreams are. There will also be an antagonist who seeks to stop the hero/s from achieving their dream.

Habit 4: Write every day (or most days)

There will be times when you are not in the mood, but if you treat writing like any other job you must commit yourself to writing. By all means take a break, sometimes you may want to use your phone or an audio-device to make a change. Many successful authors write every day, including Christmas Day, although this might be a bit extreme, even authors deserve holidays. However you achieve this, it is important that writers write because that is what they do.

Habit 5: Work at it

Being a successful author involves hard work, there are deadlines to meet, promotional commitments and other marketing activities. Some authors are prolific writers and publish many books in a year, others produce one or two but either way it is hard work. An author has to work hard to get noticed among the thousands upon thousands of others out there. Once your name is established it is a bit easier because you have a following but you will still need to work hard to produce more books. No matter what way you look at it, if you dislike hard work, you will not be a successful author.

Habit 6: Perseverance

Almost every successful author has found that their success is due to perseverance and determination. It is not unusual if going down the traditional publishing route to have agents reject work and if this is the case, unless it needs a rewrite, submit it again to someone else. It is a well known fact that J.K Rowling was turned down by numerous publishers before the first Harry Potter novel was picked up by Bloomsbury. There is rarely overnight success in writing but if it happens to you, enjoy the ride. Authors that succeed are those who keep knocking on doors until they do. It’s not easy but don’t ever give up unless your own mother tells you she wouldn’t buy your book! Those who have never failed have never tried.

Habit 7: Keep Writing

When you have finally written your book and have either submitted it for publication, or self published it, move on to the next one. If you’ve done the best you can with your work and it is the best it can be you need to trust that it will draw the readers you hoped for. Regardless of whether your work has been accepted or rejected, keep writing. Once you finish one manuscript, have a short break if you need to and then start on another. If the one you’ve sent is picked up, the agent will be happy that you’ve got something else in the pipeline, and if not you’re well on your way to finishing your next manuscript. If you self publish, once your work has been proofread, edited and published you will follow the same principle of moving on with the next project. You will have the additional burden of marketing which is why some self published authors don’t publish until they have a series ready to market and then they drip feed those books onto the market.

Conclusion

In this post I have discussed 7 habits that authors should develop in order to become better writers. These seven habits will help any would be author to develop good writing habits. This article hasn’t really discussed the marketing aspect of writing a book because that is another subject that every author needs to be aware of whether they are going to be traditionally published or self published. The writing habits discussed in this article are aimed at encouraging writers to develop sustainable practices. Anyone can and probably should write one book but being a writer requires a bit more perseverance, good habits and perhaps a bit of luck.

Dawn Brookes is the author of Hurry up Nurse:  Memoirs of nurse training in the 1970s and Hurry up Nurse 2: London calling, as well as Children’s books and property investment books. For more information about Dawn Brookes visit the website.

KDP Platform

How to Publish on Amazon’s KDP Platform

Are you publishing your own ebooks on Amazon’s Kindle platform?

If so, then I am sure you are excited about the simplicity of publishing a book in this way but that is only the beginning. The ebook market is huge and is only getting bigger. In some ways these days, it is a little harder to break through int this rapidly growing market, but at the same time, there are all kinds of tools and resources available to you. The industry has changed but we need to remember that we are now building the world’s online library.You wouldn’t be alone if you do not fully understand what is going on. It is kind of obvious with digital books being published that we have a digital library building up. How to Publish on Amazon’s KDP platformis a simple yet complex process. To put this in perspective, the process is quite easy but there are quite a few things to be taken into account. In the coming years, there will be fewer printed books and more and more digital books so not publishing on the platform could be writer suicide. 

eBook Growth

The above should tell you as an aspiring author that you are taking part in the beginning of something, and so, whilst it comes with some caveats, growth in the eBook market represents a bigger opportunity than most people think. I am not one of those people who thinks that print books are dead because for many of us die hard reading fans, we still like the look, feel and smell of physical books. If you look around though at how the next generation are reading you will se that it is usually via a screen or with earphones (audio-books is a new growth area I believe).

How to Publish on Amazon’s KDP Platform

Account Set up

Like with everything in life it is easy to publish an ebook once you know how. You first need an Amazon Kindle Self Publishing account before you can start uploading your first title. The account can be opened using your current Amazon buyer’s email and password and takes a few minutes to set up. The longest bit of the account set-up is completing the online tax form but the instructions are clear enough, even for someone like me. 

Files (formatting & conversion)

Once the account is set up, it is not quite as simple as uploading your book as a file, because you do need to ensure that the ebook is adequately formatted or it can look terrible on the screen. If you look at what most other authors do, you will realise that the formatting is not that difficult once you have learned the skill. I don’t have the time here to go through formatting in detail but may do so in the future as I format my own. If you don’t want to do it yourself then you can outsource the task through an outsourcing platform such as Fiverr. For Amazon the file (once formatted) needs to be converted Mobi format and for other platforms it needs to be in ePub. There is freesoftware that will do the conversion for you from a word document. Once you have converted the file to Mobi you need to save it to your computer and it can then be uploaded to the KDP platform through your account. 

Tables & Photos

Tables do not convert well to eBook and so they have to be saved as JPEG images and then re-inserted into the word document before converting the file.If you include images in your book, make sure that you reduce the size before publishing or you will lose out on royalties due to the costs of the download. 72 dpi is adequate for eBooks but not for print books which need to be minimum of 300 dpi, so you will need different image files for both if going to print. All of this is best done in photoshop and you can buy photoshop elements for reasonable costs if it is something you will be doing a lot of.As a general rule of thumb, don’t use the handles in word to resize images.

Don’t skip editing & proofreading

You will also need to ensure that your book is professionally proofread and has a professional cover design. These are all things worth paying for and most of these services can be outsourced. I made a big mistake with my first book and had loads printed, thinking the book was good to go. I immediately noticed grammatical errors and then paid for a proof reader who was worth every penny I spent. I had to discard more books than I care to remember! Don’t make the same mistake. 

Book description

The one thing that people read in detail is the book description and I have learned many lessons over the past year about writing a good sales copy. The description needs to be captivating and it needs to stand out. The problem with the KDP platform is that if you just enter the text straight into the description box it looks quite boring and doesn’t stand out. Spaces and headers are not taken into account unless you use HTML which is allowed. I have learned some basic HTML for writing better book descriptions and a sheet is available here. 

Keywords

The most important part of the process when uploading a book is choosing the right keywords. Keywords are everything in terms of getting the book to show up on the right page and to improve your ranking. You will need to research keywords for your book that are high traffic generating but low competition which is not always easy. There is not enough time to go into this here but I will produce an article or video in the near future. 

Publish

Once you get your book and cover uploaded, it is time to hit publish and start the marketing. Many people say you should get your family and friends to buy as many books as possible so that the market pays attention. However, do not focus on this too much as it can actually skew your books ranking. For instance, if your friends and family do not normally buy in that genre then the books that come up in the ‘also read’ or ‘also bought’ sections of Amazon will list books that are totally different to yours and yours will be listed alongside these which makes it hard for Amazon to categorise it properly. You do need as many reviews as possible though so you will need to weigh up the pros & cons.

Marketing

What you need to do is market your book in a variety of ways. Promotion on social media is a must. Do you have your accounts grown yet? If not, it’s okay because you can grow them at the same time you are publishing. Make sure that you have an Amazon author page set up and a separate Facebook page for your writing. You need to set up separate author pages on UK and USA Amazon. You also might want to pay attention to Amazon Marketing Services. They let you run two different types of ads:

  • Sponsored Product
  • Product Display

They are cost per click ads. You set up your own ad and once it is setup it is submitted it for approval. It will then show up on your ad campaign dashboard as part of your KDP account, which is below your sales dashboard. You can see how many impressions your ads get and how many clicks. Currently this is mainly for the US market although there is a UK platform but this is not linked to KDP at present and therefore you can only promote paperbacks limiting the ads to Headline Search and Product Display ads which most people say are not as effective as Sponsored Product ads.You do only pay for the clicks, and you set beforehand how much you pay per click and how much you wish to spend each day. The dashboard also shows you your sales based on clicks. There are also free book promotions and a ton of advertising sites you can use after launching your book.

Conclusion

Are you ready to start your publishing career? If you are, then you need to start getting that book ready. This article on how to publish on Amazon’s KDP platformshould help you get started. As you do, plan out all of your first steps for advertising at the same time so that you are ready to make the right moves. Dawn Brookes is author of:Hurry up NurseHurry up Nurse 2Buy to let: 7 steps to successful investingProperty Investment: how to fund your retirement with a buy to let property pension.